Berita & Publikasi

CORAL 3.0: Millennials and Ecolabel Product Trends

Author: Novi Ardita and Ashma Hanifah( Volunteer Marine Buddies Jakarta) -  
Translated: Arif Fajar Sulistyo


Maintaining marine resources is a necessity for Indonesia as a maritime country. The use of eco-labeling principle method is an approach to implement responsible ocean’s resource activities. However, this principle is unheard of by the majority of Indonesian people, so it is necessary to educate a basic understanding of ecolabeling. Ecolabeling should become a principle knowledge that is known to many parties, especially by the younger generation, which is included in environmental groups.

Marine Buddies Jakarta initiated a series of activities in the form of talk shows and sharing in CORAL 3.0. The set of activities held on CORAL 3.0 is expected to open the insight of today millennial generation’s. Millennials who are active in social interaction within their community are expected to increase the broadcast of information and awareness about environmental issues, so future generations have excellent potential to create sustainable water resources.

The event was attended by 70 participants from 28 organizations and communities who were concerned about the environment, mainly coastal and marine areas including Diversity Clean Action, Kemangteer, Greenpeace, Seasoldier, FoPMI, WCS, Jakarta Backpacker and other organizations. The activity was held at Universitas Nasional in Pasar Minggu on Saturday, July 13rd, 2019.

Febrina Berlianti delivered the eco-label talk show as WWF Indonesia representatives Seafood Market Innovation Coordinator. The talk show material covers various eco-label certifications such as MSC (Marine Stewardship Council) and ASC (Aquaculture Stewardship Council), examples of eco-label products, and characteristics of eco-label products. In addition, the discussion introduced standards and criteria for capture species that must be considered by consumers and producers of capture fisheries and aquaculture products. One example is the size of tuna that can be caught and distributed to meet the needs of the market.

“The matter we can do to support traceability is by asking the seller or producer of the fish’s origin and fishing gear information,” she stated. Through this message, we hope that we can encourage producers to improve fisheries practices.

Subsequently, the marine community sharing and discussion session was moderated by Jakarta Marine Buddies Coordinator, Firli Rahman. The discussion material refers to one big goal, namely to increase awareness of lifestyle that is more environmentally friendly. This lifestyle can be achieved by developing a habit of purchasing a long-lasting item, buying local, buying an eco-label item, buy what is necessary and buy organic. Added the fact that we need to initiate the whereabout we want to throw away our waste as campaigned by WWF Indonesia through the #BeliYangBaik Campaign.

“We believe the millennial generation must commence this stage, because we are #MillennialPunyaDampak!” As stated by Firli Rahman as well as being a jargon of CORAL 3.0 event.

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