As a maritime country with an area of 3.25 million km2 and 2.55 million km2 of exclusive economic zones (ZEE), Indonesia has an area of water greater than its land. Having a maritime territory that exceeds the mainland, proves that Indonesia has a remarkable wealth in the marine sector.
The richness of the marine sectors are home to the varieties of fish, shrimp, seaweed and other kinds of marine species. This enable to attract the attention of people either from inside and outside of the country to the wealth of Indonesian marine domain. However, despite having the title as a maritime sovereign-state and supported by the abundance of marine resources, the consumption of Indonesian protein source for fish and its derivatives of 47.12 kg/capita in 2017 should’ve done better.
In the same year Malaysia was able to consume 70 kg/capita, Singapore 80 kg/capita, while Japan approached 100 kg/capita . Over time, Indonesia slowly began to improve its efforts to increase fish consumption and national fishery production. This effort resulted in a positive trend in increasing the development of national fish consumption Per-capita which experienced a rapid increase to 50.69 kg/capita in 2018, up by 3.57 Kg/capita from 2017. Additionally, the volume of the national fisheries production in 2016 totaled to 22.83 million-tons and rose by 23.01 million tones in 2017.
The government solutions in intensifying how to promote fish consumption while strengthening the fishery sector in the domestic market are by enhancing the image of fisheries and healthy fish. Popularize Fish Consuming Movement (Gerakan Memasyarakatkan Makan Ikan/GEMARIKAN) is rated as the current strategic step by the government in the ravishing domestic fish consumption. The government’s step was also strengthened by the increase of Fish Consumption Forum (FORIKAN) since 2006 which compiled various elements of Government institutions/agencies, private sector, fishery associations, professional associations, etc.
This Forum has been established from the national, provincial, city/district to the Sub-district level which has been recorded in 34 provinces and 229 districts throughout Indonesia. At the regional level, the Forum also took the local government in encouraging the contribution of national fish consumption figures through the provision of various access and related facilities to facilitate the public to obtain fish Products and derivatives. Through the program, it is hoped that the government is expected to appreciate responsible fisheries business more taking into account that they’re having many local Government Partners in both provincial and district levels.
In accordance with the government’s program, Seafood Savers WWF-Indonesia fully supports the Government’s efforts in strengthening the fisheries domestic market by not leaving the vision of establishing sustainable fisheries practices. Considering that many of responsible fishing businesses in Indonesia have been certified Ecolabel MSC or ASC on their product, but there is still minimal public awareness on ecolabel. For that matter, the central government will be able to promote the production and distribution of sustainable products produced by the domestic fisheries industry to the local market.
Through ecolabel products, it ensures the safety and environmentally friendly of capture and cultivation practices, thus it will establish positive symbiosis between nature and human consumption needs. Thereby, the increasing of domestic fish consumption can be made be accountable and sustainable.
 KKP. (2017). Maritim Indonesia, Kemewahan Yang Luar Biasa. Retrieved From http://www2.kkp.go.id/artikel/2233-maritim-indonesia-kemewahan-yang-luar-biasa pada 2/12/2019
 Widria, Yefni. (2019). Pemindangan, Teknik Pengolahan Ikan yang Memiliki Potensi Meningkatkan Konsumsi Ikan Nasional. Retrieved From https://kkp.go.id/djpdspkp/bbp2hp/artikel/11443-pemindangan-teknik-pengolahan-ikan-yang-memiliki-potensi-meningkatkan-konsumsi-ikan-nasional pada 2/12/2019
 Data Volume Produksi Perikanan, KKP dalam Angka tahun 2018, Retrieved From https://kkp.go.id/setjen/satudata/page/1453-kelautan-dan-perikanan-dalam-angka 2/12/2019
 Seafood Savers. (2019). Kajian potensi pasar domestik produk perikanan berkelanjutan di Bali. Hal 21
 Pregiwati, Lilly A. (2019). FORIKAN Indonesia, Dukung Pemerintah Cegah Stunting. Retrieved From https://kkp.go.id/artikel/13339-forikan-indonesia-dukung-pemerintah-cegah-stunting Pada 2/12/2019