Berita & Publikasi

Seafood Savers Invites Consumers to Buy Sustainable Seafood in Beli Yang Baik Expo

Author: M. A. Indira Prameswari(Seafood Savers Communication Assistant), Siti Yasmina Enita(Seafood Market Transformation Specialist) -  
Translated: M. A. Indira Prameswari

Suasana Expo Beli Yang Baik di Mal Kuningan City, Jakarta © Yayasan WWF Indonesia / Anisa I. Prameswari
View from Beli Yang Baik Expo in Mal Kuningan City, Jakarta © Yayasan WWF Indonesia / Anisa I. Prameswari

Seafood Savers was given the opportunity to participate in a talk show during Beli Yang Baik Sustainable Consumption and Production Expo on Thursday, April 22nd 2021. This event was an online event connected to an offline exhibition of Beli Yang Baik in Kuningan City Mall, Jakarta. The Seafood Savers secretariat was represented by Siti Yasmina Enita (Syenit) and accompanied by member and partner of Seafood Savers, such as Sanchia and Catrien from Japfa as buyer representatives from PT Iroha Sidat Indonesia (PT ISI) and Tardi Sarwan (Tardi) representing Fish’n Blues. The talk show started with the theme of “The Seafood Needs You” and had drawn enthusiasm from a lot of fishery observer and seafood lovers.

Seafood Savers through Syenit explained to the audiences how unsustainable fishing and fish farming can alter the quality of product and production process. There were several examples of dangerous fishing method in her presentation, i.e. poisoning and bombing. These methods cause harm to not only the consumers, but also the ecosystem. The aftermath of these methods include declining wild fish stock and decreasing fishing area, making the fishers having to put greater effort in finding catch. Named as the solution to this issue, aquaculture method could also be dangerous if not done with responsible method. Therefore, the fishery industries are obliged to apply sustainable and responsible business practices. Thus Seafood Savers was formed to guide industries who are willing to conduct fishery and aquaculture improvement programs.

The second lineup, Sanchia and Catrien from Japfa explained how their institution encourages aquaculture industries on sustainable aquaculture practices. Sanchia explained that the tilapia they raised under the label of Toba Tilapia is Aquaculture Stewardship Council (ASC) certified. On the other hand, their eels from PT ISI are raised in accordance with ASC standards under the aquaculture improvement program of Seafood Savers. Japfa’s supply chains also apply zero fish waste practice, so the byproducts from the production would be reuse and recycled. Catrien added that these sustainable fishery practices are unique and challenging to them, but the end result is worth the responsibility the company has to fulfil.

From the seafood supplier’s point of view, Tardi from Fish’n Blues stated that distributor company has a role in picking the responsible fish sources. As the first sustainable seafood distributor, Fish’n Blues supply its goods based on sustainable capture fishery and aquaculture processes. Moreover, their products are locally sourced, which fulfils the company’s social responsibility. Tardi also added that consumers need to actively observe their seafood sources in order to complete the whole sustainable seafood circle.

The responsibility lies on not only the fish producers and retailers, but also on the hands of consumers. Consumers play a huge role in sustainable seafood supply. Without the demand, the producers and retailers will become unmotivated to supply sustainable seafood. The following actions must be done by the consumers: (1) Identify or understand legal seafood for sale and consumption; (2) Read a consumer guide for seafood like Seafood Advisor, an app managed by Seafood Savers; (3) Ask the source of seafood before buying to the seller, retailer, or restaurant, and; (4) Choose products that have ecolabel on its packaging, i.e. MSC certification, ASC certification, Dolphin Save, Friend of the Sea, and many more.

The talk show was all wrapped in a fun online quiz with prizes. The top three of the quiz won merchandises of sustainable seafood products from the speakers. This talk show was a part of the whole Beli Yang Baik Sustainable Consumption and Production Expo by WWF Indonesia and beautifully ended the morning session of the third day of the Expo. Other than talk show and offline exhibition, the expo also had online exhibition with various tenants, including Seafood Savers members: Ocean Deli under PT Bumi Menara Internusa, PT IAMBEU Mina Utama, and Natura Seafood.

For more information about Beli Yang Baik Sustainable Consumption and Production Expo, visit

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